Nathan Biser's Resume
Frostburg, MD | nbiser@outlook.com | Cell: 240-363-6478
Summary
Sales and digital marketing professional with over 8 years of experience in automotive sales, e-commerce, and marketing. An agile learner who enjoys fast-paced environments with opportunities to help people. Proven ability to manage B2B/B2C pipelines, drive revenue growth, and lead digital advertising and SEO initiatives. Strong background in online lead management, CRM optimization, product listings, and customer relations.
Professional Experience
Sales & Marketing Manager | SkidSteerCabs.com | Nov 2021 – Present
- Manage national sales and marketing operations for new and aftermarket heavy equipment parts and accessories.
- Increased inbound lead conversion and revenue through digital campaigns and high-quality customer service experience.
- Over the first year at SSC:
- Lifted Average Order Value to $1,123 within first year (up about 48% vs pre-period $758).
- Increased order velocity to about 75.7 orders per month (up about 169% vs pre-period about 28.2 per month).
- Scaled monthly revenue to about $84,987 (up about 298% vs pre-period about $21,341).
- Added about $418K in annual revenue in my first 12 months, a 70% year-over-year increase.
- Over the first year at SSC:
- Maintained a consistent 52% to 56% quote-to-close across 2024–2025 while managing roughly 150–300 quotes per quarter, reflecting a high-performing, repeatable sales process for heavy-equipment aftermarket sales.
- Built over 1,000 SEO-optimized Shopify listings: maintaining and updating descriptions, photos, SKUs, pricing tiers, and freight settings.
- Designed and executed targeted ad campaigns (Google, Facebook) and executed email campaigns:
- Managed email program for heavy equipment parts e-commerce, sending to 8.5K–13K contacts per campaign with 0% hard bounces and ~0%–0.01% soft bounces.
- Maintained low unsubscribe rates around 0.4%–0.5% on most sends, using clear offers, segmented lists, and concise CTAs.
- Managed Google Ads Search Campaigns and Facebook Ad Campaigns.
- Daily responsibilities included incoming calls, follow-ups, closing deals, product support, and handling returns.
Marketing Specialist | SkidSteerCabs.com | Nov 2020 – Nov 2021
- Launched email newsletters, promotions, and social content tailored to contractors and equipment dealers.
- Improved organic traffic and product visibility through consistent SEO and keyword targeting.
- Supported online workflows to streamline customer communication and order management.
Internet Sales Manager | Timbrook Nissan | Jun 2019 – Nov 2021
- Handled all internet sales leads, increasing lead-to-sale conversions through rapid response and follow-up.
- Managed CRM platform (VinSolutions) and maintained digital vehicle listings across platforms.
- Maintained dealership website through Dealer.com, ensuring Nissan compliance standards.
- Interacted with dealership reps from Nissan, Autotrader, KBB, Carfax, Autofi, and more.
- Developed online promotions and campaigns with sales, parts, and service managers.
- Collaborated with finance and BDC teams to ensure seamless customer experience from click to close.
Assistant Manager | J&S Pawn & Gun | Feb 2016 – Jun 2019
- Oversaw sales floor operations, evaluated merchandise (firearms, electronics, jewelry), and negotiated pricing, leading a two-person team.
- Trained and supervised team members in customer service and ATF/MD State Police compliance.
- Built rapport with a diverse customer base in a high-pressure retail environment.
Education & Training
- Google Digital Marketing & E-Commerce (7 Course Certificate)
- HubSpot Certifications: Sales Management, Sales Hub Software, SEO
- Google Play It Safe: Manage Security Risks
- Google Foundations of Cybersecurity
- Nissan OEM Training: CRM, Compliance, Product Knowledge, Customer Service
Sales & Marketing Platforms
E-commerce & Marketplaces: Shopify · eBay · Facebook Marketplace · Craigslist
Automotive / Dealer Platforms: VinSolutions · AutoTrader · Dealertrack DMS · Dealer.com · vAuto · KBB
Advertising SEO & Social: Google Ads & Analytics · Facebook Ads · Meta Business Suite · Hootsuite · X · SEMrush · Ahrefs · UTM & Meta Pixel Tracking · Screaming Frog
CRM & Support: VinSolutions · GoHighLevel CRM · HubSpot · Freshdesk
Web & Content Tools
CMS & Site: WordPress · Dealer.com · Self Hosted · GitHub Pages
Design & Media: Canva · Adobe Suite · GIMP · Video Editing Software
Productivity Suites: Google (Docs, Sheets, Slides, Drive) · Microsoft Word & Excel · Adobe
Industry-Specific Knowledge
Sales & Support: Auto Dealer Operations · CRM Workflow Design · E-Commerce Support
Heavy Equipment & Construction: Familiarity with Heavy Equipment & Hardscaping Tools
Logistics: USPS, UPS, FedEx, & LTL shipments (Domestic and International)
AI & Automation
AI Assistants & Automation: ChatGPT · Claude · Gemini · Zapier
Research, Tech & Development
Scripting & Data: Basic Bash scripting, HTML, and Python · Familiar with APIs and structured data exports
OSINT & Recon: OSINT techniques (advanced Google queries, metadata analysis, social recon, etc.) · SpiderFoot · Maltego · Nmap · Telegram scraping · Reverse image tools (Yandex, TinEye, Google Images) · Satellite image & terrain analysis
Operating Systems: Windows · MacOS · Linux